Wednesday, November 14, 2007

Writing vs. Marketing

It should be obvious that writing and publishing one's work are not synonymous. However, the proliferation of self-published books both full of errors and of limited interest to the general public has made me wonder if we need to make a clearer distinction between writing and publishing for the general public.

As usual, the answer may be in making careful decisions. I have encouraged, and still encourage, everyone to enjoy the benefits of writing: discovery, healing, reinventing, sharing, and enjoying, among others. It is very important to share our experiences and leave our stories for our families. As records of life in our times, our stories may have lasting value. Still, not everyone has the skills to produce a book that will sell, or the desire to market it. That's fine. Today, it is possible to produce an attractive book at reasonable cost without any expectations of sales. That's what I did with the tribute to my mother, Remembering Violet (see earlier post).

In short, do not assume that every book should be published, or not published. Get some advice. If you decide to publish, you may need an editor. Don't try to publish a book filled with writing errors. I've said that errors don't matter, but they usually do in the commercial publishing world. They also matter to occasional book reviewers like me.

This article from the "Just Write" blog may help you find your personal answer:

Copyright 2007 by Marlys Marshall Styne

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